AEG Appliances embark on a major press advertising campaign for its Neue Kollektion range

Adverts will appear in premium National Press supplements such as the Observer, Guardian Weekend, Sunday Times and Daily Telegraph and a whole range of food, style, kitchen specialist and home interest titles including Olive, Delicious, Waitrose Kitchen, Homes & Gardens, House & Garden and Good Housekeeping. There will also be a strong trade press advertising campaign and a consumer online campaign.

The AEG advertising campaign, part of a multi-million pound marketing investment in the brand,  complements heavy marketing and promotional activities for the brand with Sponsorship of Taste Festivals in London, Edinburgh and Taste of Christmas, investment in a new AEG Training Academy, as well as a major laundry campaign linking into grassroots rugby, spearheaded by rugby legend Austin Healey.

These AEG creatives are part of a broader European campaign of full colour, full page advertisements developed by the Agency Lowe and Media Planning and Buying has been undertaken by Zenith Optimedia.

“The heavyweight AEG campaign continues to target upmarket females who are passionate about food and passionate about their homes. The choice of titles and frequency of communication will ensure that AEG is the preferred brand on the shopping list of the premium appliance purchaser,” explains Graham Bremer, Head of Marketing.