ATAG’S new VA9611TT Dishwasher provides a smart solution for water conservation

ATAG, the Dutch company famous for its technologically advanced built-in kitchen appliances exclusively available to the kitchen specialist, is passionate about water conservation in all areas and its latest dishwasher range offers smart solutions to keep water consumption to an absolute minimum.

Water is not the infinite resource or the commodity it once was. World Water Week  provides the discerning kitchen specialist with the ideal opportunity to encourage the consumer to think about and evaluate their water usage and consider conservation methods to safeguard this increasingly finite resource for future generations.

Perhaps one of the most underrated water saving appliances is the dishwasher, a fact emphasised by the low household ownership, as only 25 per cent of the population owns a dishwasher. ATAG’s high quality dishwasher range is technologically advanced to guarantee optimum water consumption and low energy use (triple ‘A’ rated for energy, washing and drying), alongside optimum cleaning and drying performance. New for 2010, the superior 17 place setting VA9611TT sips water, only using a market-leading 9.9 litres of water on a standard wash, thanks to innovative features including:

• A unique spraying system with up to 10 spraying levels and direct spray where necessary. This gives the consumer a better washing result, while using less water, and removing the need to rinse the dishes by hand before use.
• Special sensors assess the size of the load and how dirty it is, then dispense exactly the right amount of water, while setting the correct temperature and programme. This ensures minimum water usage.
• A delayed start option can be used to operate the dishwasher at night, allowing the consumer to take advantage of lower energy rates that may be available.
• A special programme which cleans only the top or bottom baskets when the dishwasher is half full, saving water and energy.

Bill Miller, ATAG’s Sales and Marketing Director, says: “At ATAG we think a great deal about smart solutions to keep consumption of water, energy and detergent to a minimum. Our latest dishwashers are much more efficient than hand washing, making them an asset to any home. These new dishwashers offer real value to the kitchen specialist, as they assure the consumer that their appliance will be a long-term investment, combining excellent functionality with intelligent water saving performance.”