Exuding catwalk cool vibes from start to finish, the 3rd edition of Baumatic’s FashionBook creates rather than follows trends for the world of appliances.
The downloadable FashionBook explores new territory in marketing its latest lines of trend-setting appliances. Slick in feel and contemporary in design, the pages of the FashionBook introduce the reader to a host of aspirational, fashion-forward appliances.
The reader is led through a stylish display of fashionable new appliances, with its Premium-Line, Black-Line and Slim-Lines. Stand-out appliances to shout about include those in the sleek Premium-Line range, which offer superior style and cutting-edge technology throughout. There’s the ultra-chic Ombra range, where appliances are now available in signature red, dramatic black and super-trendy white. There are new extra-wide gas and induction hobs for enhanced performance, and a stunning new line of extractor hoods featuring touch controls and black glass.
Baumatic’s president Enzo Balestrazzi describes the company’s special devotion to fashion: “From comfortable to extreme, it is always fashion we are dealing with. This is true in the automotive world, in the clothing industry, and of course in the appliance zone.
It goes without saying that our technicians devote all their energy to creating machines that will help make our customers’ lives easier, be that in cooking, cleaning or cooling. But to make that machine beautiful as well as functional is the key to success. This is what our FashionBook sets out to achieve, to show our customers how beauty and technical innovation can truly come together in an appliance. Its launch reaffirms the brand’s leading position on the appliance catwalks, where Baumatic is the name on everyone’s lips.”