Over 100 customers past and present helped celebrate the 21st anniversary Open Day held by Accrington-based kitchen specialist, Essentials by Panache on 19th March 2011. On hand to support this special event were Philip Harrison, regional sales manager for De Dietrich and Fagor Kitchen Appliances, together with Heather Richardson, one of the team of De Dietrich Home Economists who performed cooking demonstrations using the latest sophisticated cooking appliances from De Dietrich.
Witnessing demonstrations that featured the latest collection of De Dietrich self-cleaning pyrolytic ovens and a range of energy efficient induction hobs encouraged many customers to consider De Dietrich Appliances when planning their new kitchens, and numerous orders were made on the day.
‘Our Open Day was to celebrate 21 years of excellence and as a business where customer care is our key consideration; we were delighted to see so many customers old and new at our event. The cookery demonstrations undoubtedly helped people to make their minds up and to trade up to the latest advanced appliances.’
Richard Walker, sales and marketing director of De Dietrich Kitchen Appliances says:
‘We congratulate Essentials by Panache and their team for celebrating 21 years in the kitchens industry. By partnering events such as theirs is a great way to promote all parties and we know that cookery demonstrations using our products will always result in sales for our dealers.‘