HI-MACS® and Ora-ïto at 100% Design London

For the occasion of 100 Design London, scheduled for 23 – 26 September 2010, HI-MACS®  and worldwide famous designer Ora-ïto, will be presenting a monumental piece of art inspired by the limitless possibilities of HI-MACS®.

Based on the “Simplexity” philosophy, or the art of giving a visible simplicity to a complex object, the iconoclastic designer Ora-ïto has turned the whole art universe upside down.

For the occasion of 100% Design London, He has worked for the very first time on a monumental piece of art, inspired by the limitless possibilites of HI-MACS® Solid Surface and the key values of its expertise: know-how, quality and innovation.

Exhibited for the first time worldwide in London during the 100% design show, Ora-ïto has created an inspiring monolithic HI-MACS® sculpture with an architectural feel, which performs at the same time a highly practical function: the structure of the sculpture reveals a seat in one unique fluid design.

As a real experience, art becomes functional and useful. The sculpture plays with HI-MACS®  design possibilities- thanks to its seamless joints and thermoformed shapes- and shows all Ora-ïto’s vocabulary, a pace with the future and functional rationalism.

100% Design London     Stand A80    23 – 26 September 2010