Karim Rashid for Gorenje range wins design award
Touch of Light, the design line by Karim Rashid for Gorenje, the Slovenian appliances manufacturer, has won a gold award for Kitchen Innovation of the Year at the Design Awards 2010.
Held in London on 5th October 2010, the Design Awards, organised by the publishers of Designer magazine, celebrate those products that best represent excellence and real innovation in design. The independent panel of judges was impressed by the Karim Rashid for Gorenje design line, which comprises of a range of ovens, hoods and hobs that feature Karim’s signature curves and bold colours.
Ruth Ferguson, Marketing Manager at Gorenje, says: “We are incredibly pleased to have been awarded gold at this year’s Design Awards for the stunning Karim Rashid design line, and feel that this range perfectly demonstrates Gorenje’s reputation for appliances that are both highly functional and beautifully designed.
“Gorenje is the first home appliance manufacturer to enable users to change the colour of their appliances, using our innovative MoodLite technology. The vertical LED light strip on the Karim Rashid ovens and hoods offers several colour versions, allowing consumers to adjust the appearance of their appliance according to their current mood, or indeed their lifestyle.”
Bill Miller, Gorenje’s Sales Director, adds: “This is a fantastic achievement and one that we are very proud of. Winning this design award proves our credentials as manufacturers of eye-catching and contemporary products. The gold award reassures both the retailer and the consumer that by choosing Gorenje they are choosing appliances of true, innovative quality.”
