Leading UK kitchen retailer, In-toto launches three ranges for 2011
Leading UK kitchen retailer, In-toto has unveiled one new and two extended product ranges for 2011.
The high street kitchen retailer with over 50 stores across the UK has expanded its offering to include more handleless laminate, polished laminate and matt gloss doors under its In-line brand, a wider colour and door selection under the contemporary In-style and the introduction of the new In-frame traditional kitchen range.
Continuing its trademark theme of functional and ergonomic kitchen design, In-toto’s In-style range boasts 57 new doors with accessories – including carcass sides – in 15 lacquered colours to match all lacquered and high gloss foil covered doors.
New front colours such as “nut tobacco”, “beige grey” and “violet” radiate a homely warmth and comfort, while In-toto remains on trend with its new “midnight blue” doors and timeless black and white fronts.
Managing Director Jonathon Wagstaff said: “2010 has been an exciting year for In-toto with our highest ever number of new store openings spanning Scotland to Bristol. It is more important than ever that our product ranges continue to facilitate the widest possible choice of kitchens to consumers with varying tastes and lifestyle needs.”
He added: “Our sales targets are high for 2011 but with 85% of all our stores undertaking comprehensive refits to showcase our latest In-toto ranges, we are confident that the next 12 months will see the In-toto designed, quality kitchen in more homes than ever before in the UK.”
