New format for Waterline Blue Book adds value to the definitive kitchen guide

Kitchen specialist distributor Waterline has just published it’s latest Blue Book (16), heralded as the ‘biggest and best yet’ by including extra sales support for retailers. No longer simply a catalogue of the Waterline kitchen product portfolio, Blue Book has become a kitchen designer bible by including a detailed overview of each of the brands supplied. Managing Director, Mike Lawrence, says: “The value-added content of the new edition is designed to enhance product knowledge and to enable retailers to ‘sell up and sell better’.

Although customers can also stay up-to-date with the latest Waterline offer at www.mywaterline.co.uk and with the quarterly publications ‘My Waterline Extra’ and ‘The Kitchen Specialist Collection’, Mike Lawrence says: “Our customers tell us that they still need a hard copy of Blue Book as their main source of reference and rely on it when they go out to their customers to measure-up for the new kitchen.”

This complete guide to the most comprehensive range of kitchen products, stocked in depth and available from one distributor, details the very latest designs from the top kitchen brands plus the new solid surfaces recently launched by Waterline.

Available FOC, Blue Book is also on CD-ROM and on a speadsheet ready to import into your own system.