Sales of American fridge freezers up 68% at John Lewis as customers invest in style statements for the home
Department store, John Lewis reports that sales of American fridge freezers are up a huge 68% over the last four months as customers invest in these style statements for the home that are built to last.
Vic Sinclair buyer for large electricals at John Lewis says, “We have seen extremely strong sales of premium appliances and in particular large American style fridge freezers. Customers are choosing to spend more on appliances that will stand the test of time in terms of design and functionality.”
John Lewis offers a wide range of American style fridge freezers from LG, Sub-Zero, Bosch, Fisher & Paykel and John Lewis.
John Lewis JLAFFS2010 American Style Fridge Freezer
JLAFFS2010 American Style Fridge Freezer
The stylish, brushed steel JLAFFS2010 stores food and drink in the optimum condition and comes with a free three-year guarantee. Rated A+ for energy it has an ultra efficient compressor, which delivers maximum cooling, while making very little noise; perfect for open plan kitchens. A total No Frost system keeps the fridge hygienic, odour free and means no more defrosting. Powerful cold air circulation ensures the internal temperature remains consistent throughout and clever digital sensors monitor the fridge and freezer, reacting instantaneously. This, along with faster cooling helps restore the temperature when the doors are opened. The 361L fridge benefits from a dedicated section for dairy and two salad drawers with Moist Balance Crisper technology. These special lattice-type box covers maintain moisture at an optimum level by evaporating the moisture from stored food in the boxes and condensing it onto the lattice, so no more soggy salad. Unlike conventional American-style fridge freezers, the JLAFFS2010 icebox is located in the door instead of the freezer, giving the freezer 10% more space. The gasket of the appliance is also treated with an anti-bacterial agent, preventing mould growth, which could distort and stain the door seals.
