Whirlpool Appliances freestanding designs offer the best of both worlds
Whilst built-in kitchens and streamlined integrated appliances are very much de rigueur in the current kitchen appliance fashion stakes, it is sometimes forgotten that freestanding appliances are still the preferred choice of the majority of consumers. Installation is simple and any number of kitchen makeovers is possible by simply switching the kitchen layout as desired.
Just as importantly, freestanding models are now catching-up with their integrated sisters, in terms of design, with that all important flush appearance. With its imaginatively balanced range of built-in and freestanding appliances, Whirlpool has cleverly closed the gap between the two concepts to offer the best of both worlds to discerning consumers.
Minimalist design, soft hues and easier installation options have produced a range of stunning freestanding products that are the aesthetic equivalents of their built-in counterparts. For example, Whirlpool’s Nova freestanding side-by-side fridge freezers are instantly recognisable for their flush design, brilliant finish and colour options, which include Intense White, Total Black or Infinity Metal. The clean lines and innovative materials give the range a truly integrated look with flush handles and interface, and Whirlpool’s exclusive Luxilen™ finish.
Whirlpool’s range of laundry appliances carry a similar contemporary elegance. The soft Carisma curves and essential lines on the company’s 6th Sense® washers and tumble dryers look great in any classic or modern environment. The new control panels highlight key touch points, while ease of use is further enhanced by the simple intuitive user interface.
The sense of luxury normally synonymous with built-in appliances can also be seen on the leading edge feminine design of Whirlpool’s PowerClean Max dishwashers. These models fit beautifully into any kitchen and their attractive, rounded Carisma lines complement the other Whirlpool appliances of the same family.
Dean McKelvie, Product Marketing Manager, Freestanding comments: “In terms of design, freestanding appliances are no longer the poor relation of built-in products. Our customers want and expect good looks and great technology in both concepts. Our freestanding Nova refrigeration, with very attractive monochromatic hues, is a perfect example of classic design that is right on-trend for being both stunning in appearance but also timeless.”
