Zaccariotto Cucine launches Kitchens in the UK
Kitchen manufacturer Zaccariotto Cucine has launched their innovating range of modern kitchens in the UK by appointing a select number specialist agents. Founded in 1958 by Mario Zaccariotto who has gone on with other members of his family to build a committed network of dealers throughout Europe and the Far East.
As a family business we know that our dealers need innovating products competitively priced delivered on time every time. Export Manager Mario de Michiel believes that as a company they stay very focused on the latest design and price points, insuring their dealers can meet the markets demands.
We could see the market changing three years ago the recession meant the end customer was reducing the size of his budget when purchasing a kitchen regardless of the market sector, but demanding more innovation and quality from the dealer. To meet this challenge we innovated by offering the secret kitchen which positions the cooking and storage functions behind sliding doors seamlessly integrating the Kitchen – Dining – Living areas. As a result our entry level range called Time offers all the features you would expect from an expensive German branded product, at a sensible middle market price point with typical Italian Design Flair.
We have put together a special marketing package for our dealers covering showroom displays, point of display material, etc, I am personally visiting UK dealers with our agent Dave Hicks to explain our strategy for Zaccariotto in the UK we want our dealers to have sufficient territory to generate profitable business for both partners, so we can agree exclusive territories with the right dealers.
